Market Research in Calgary and Across Western Canada
Matterhorn owner, David Howse worked on his first research project in 1993. Since then, and after studying market and marketing research as an undergraduate and masters level, David has worked on or led hundreds of research projects. Other than experience, which we have more of than almost every marketer in Western Canada, we also offer what might be the most competitive price in the industry.
We recently had a client whose organization received a $20,000 grant. He was pleasantly surprised when we said we could do his consumer insights project for $12,000.
In choosing a product or service to sell, it is important to know the market. You don’t want to waste your time on something that does not give you any benefits. This is where market research comes in. Research data is where you will find your prospective products to sell. You’ll be able to determine if it is feasible to have a venture on them. One of the most important things in market research is the ability to find gaps in customers’ expectations. As a result, you can apply the necessary actions needed to your marketing strategy.
Take note that market research is not a one-time implementation. Once you have your own business, expect that you have to do market research frequently. This is because the market is not always constant.
How to conduct market research:
First , you need to know what type of market research to conduct. There are different types that you can try such as the following:
- Brand Research
- Campaign Effectiveness
- Competitor Research
- Consumer Research
- Customer Segmentation research
- Product Development
- Usability testing
- Business Plan Writing Research
- Feasibility Study Research
Among these, there are two central types that you should know as well, namely primary and secondary research. For primary research, you have to gather new data and for the latter, you will study data that are already existing. Both are beneficial for your market research.
It is also great if you will know the various research method types. You can use this for a better understanding of what marketing strategy to use. The following research method types are as follows:
- Qualitative –it is more in an explanatory way through interviews and observation.
- Quantitative – this includes measurements and data analysis which can be obtained through surveys.
Doing Market Research
Before doing the research, you must have an idea of your target. Also, the challenges of that particular venture must be identified as well. Here are some of the most important steps that you should follow:
- Know your target customers
- Ask yourself how big is the market of that particular niche
- After determining the objectives, know the data collection method that best suits your research
- Always remember that the questionnaires must not be biased. In this way, you’ll be able to know the real result of your research
- Verify if the results are accurate
Does this market research work for every niche?
Yes, and there is no doubt about that. A lot of businesses fail because they overlook the process of market research.