Calgary Consumer Insights – Researcher Imagination in a Sea of Data
This week I have a meeting with a local not-for-profit who would like to better understand their customers and supporters to ensure the NFP's future services meet the needs of their community. In 1993 ...
Our Greatest PR Failure
By 2014, I had 21 year's of marketing experience. I thought I knew everything about marketing and would never drop the ball on a project. Unfortunately, client management and negotiations aren't exact ...
Marketing with GPT-3 and GPT-4
In the early Fall of 2022, Reddit's r/SEO community gradually began talking about GPT-3, (Generative Pre-trained Transformer). In deeper tech speak, it is an autoregressive language model. In basic te ...
Random Marketing Thoughts
This page will read sort of like a Twitter feed - short posts on various marketing topics. Which is better for SEO: WordPress, SquareSpace, Wix, or SiteGlide January 5, 2022 I'm not going to go i ...
Yard Space for Rent
Setting up and marketing a new industrial business is never easy. Today, a new website launched for such a business: YardSpace4Rent.com. The marketing message is simple and the product features (the w ...
Shop Space for Rent
Many industrial companies in the US and Canada have only thought of their shop space for internal use. These expensive assets tend to be used for heavy equipment and machine repairs but often, owners ...
10 SEO Techniques To Double Your Search Traffic
Do you have a website and would like to be top-ranked in the search engines? Everyone wants to create good content that is interesting to their readers. However, ranking on the first-page of Google se ...
Search Engine Optimization Tips
In the Winter of 2018, I was invited to teach Search Engine Marketing (SEO and Google Advertising) at Calgary's Mount Royal University. Since 2015 I have taught Social Media Marketing so teaching wasn ...