Monthly e-newsletters have really taken off in the last few years. An e-newsletter is a marketing strategy that keep businesses and business owners in contact with their clients and maintaining a business relationship. It is often worth the time and energy to develop another marketing platform to let clients, manufacturers, wholesalers, and businesses be aware of what is going on in with your business, especially the good things.

5 Benefits of an e-Newsletter

• Builds trust by letting your clients know you are looking out for them by giving them tips.
• Promotes or exposes your business in areas you may not be aware of.
• It is a business reputation builder.
• Creates top of mind awareness.
• All the advice that is distributed for you, acts as a promotional piece for you subtly.

12 Email Marketing Tips, Terms, and Concepts

1. Build a Community: Launch a loyalty program where members earn points for purchases and engagement to foster a loyal community connected to your brand.
2. Use Drip Campaigns for Nurturing: Guide subscribers through a journey with drip campaigns tailored to gradually introduce your content, leading to a significant increase in enrollments.
3. Be Transparent and Authentic: Communicate openly about unforeseen circumstances, as transparency builds trust and strengthens your relationship with subscribers.
4. Welcome New Subscribers Warmly: Welcome new subscribers with a friendly email, including a personal note from the CEO and special offers to increase open rates for your welcome series.
5. Consistent and Valuable Communication: Regularly provide valuable content in your emails to keep your brand top-of-mind and reduce unsubscribe rates.
6. Seek Feedback and Act on It: Engage subscribers by asking for their opinions through surveys to guide your content strategy and increase engagement rates.
7. Segment Your Audience: Tailor your messages to different segments of your audience based on purchase history and engagement levels to increase overall conversion rates.
8. Know Your Audience: Understand your audience by using data from past interactions, surveys, and customer feedback to tailor relevant content.
9. Write Attention-Grabbing Subject Lines: Craft compelling subject lines to significantly increase open rates and A/B test different subject lines to identify what resonates best with your audience.
10. Keep It Concise and Valuable: Deliver clear and concise messages focused on providing immediate value to the readers.
11. Use Strong Visuals: Enhance the appeal of your emails with high-quality images, infographics, and videos to make your content more engaging.
12. Personalize Your Content: Tailor content based on past behaviors and preferences of subscribers for a personalized touch.