Random Marketing Thoughts
This page will read sort of like a Twitter feed – short posts on various marketing topics.
Nov 22, 2021
Let’s start this, never to be completed page of our thoughts on marketing, with WordPress. Just because you are the most popular doesn’t mean everything you do is a good idea. Take, for example, The WordPress Classic Editor. This plugin was a response to a new WordPress feature on editing website pages. As you can see, the plugin has over 5 million installations and a perfect user rating. People hated the new WordPress feature so much that a plugin was created to reverse the changes of the update.
Nov 22, 2021
Google Analytics 4 versus Universal Analytics
Just like the previous WordPress update, for Google, new is not always better.
GA4 was still in beta when David was creating the new Digital Marketing Measurement course at Mount Royal University. Professionally, for the 100 or so sights we manage, we put GA4 on a couple of the sites. During our client meeting to go over the analytics report using GA4 for the first time, we realized GA4 was garbage and quickly switched back to Universal Analytics. After researching GA4 more, we realized that we were not alone: https://www.searchenginejournal.com/google-analytics-4-backlash/411392/ We are going to wait until GA4 is fixed to allow widespread use.
more to come!